IBM Takes Text Analytics to Its CIO Survey
IBM has used text analytics of worldwide interviews with midmarket CIOs to identify four distinct patterns in CIO vision, planning and thinking for the next three to five years. The report also shows that more than 80% see business intelligence and analytics as part of their corporate strategic vision.
The report, entitled The Essential CIO, contains insights from IBM’s 2011 Global CIO Study. Based on conversations with 622 midmarket CIOs, IBM asserts that
- 83% include business intelligence and analytics in their strategic vision
- 72% envisage mobility solutions
- 67% envisage virtualization
The four CIO “mandates” uncovered with the help of text analytics are defined as
Expand – “Refine business processes and enhancing collaboration”
Levarage – “Streamline operations and increase ogranisational effectiveness”
Transform – “Change the industry value chain through improved relationships“
Pioneer – “Radically innovate products, markets, business models”
According to the paper, Internal collaboration and client interaction are among the principal goals of midmarket CIOs with a Leverage mandate. Critical activities are managing essential IT activities and fast, accurate delivery of information to decision makers.
For CIOs with an Expand mandate the most critical goal is probably improved decision making. They aim to achieve this by simplifying internal processes and products, and by capitalizing on analytics.
CIOs in the Transform category are focused on managing complexity for their organizations, customers and partners, simplifying internal key processes but also supporting efforts to simplify for clients. More than 50% also intend to simplify for external partners.
Pioneer CIOs are interested in product/service profitability analysis, citing new sources of revenue as the highest impact of IT on their organizations in the coming three to five years.
IBM completes its report by stressing the continuing need to innovate in the face of rapid technological change and the “onslaught” of data, rather than be satisfied with incremental operational improvements.
Full article: http://www-304.ibm.com/businesscenter/cpe/download0/218842/2011mmciostudy.pdf
