Today’s MBAs – the “sustainable generation”
Good news – tomorrow’s business leaders are a lot “greener” than today’s. According to a new study commissioned by Sky MBA students are likely to see themselves as part of the first “sustainability generation”. They are more knowledgeable about sustainability and see business opportunities in it which today’s leaders are not generally taking advantage of.
Better still, 96% of respondents plan to be involved with sustainability in their careers.
‘The Sustainable Generation: The Sky Future Leaders Study’ covers 750 corporate graduate trainees, high potential middle-managers and MBA students and looks at their attitudes and ambitions relating to sustainability. It found a high level of confidence in their ability to deal with issues relating to sustainability.
Considering most of us throw up our arms in despair when faced with environmental problems it’s comforting to know our future leaders are finding ways to deal with them.
A high percentage (79%) see the visions and values of a company as important when considering potential employers, while 69% say their personal beliefs affect which companies they trust and use.
70% believe sustainability can create new opportunities for business, while 66% do not believe businesses should use difficult economic conditions as an excuse to ignore sustainability.
Our future leaders are not that impressed with our current ones, by the look of things. Only three per cent believe they are succeeding in integrating sustainability into their organisations, although 78% believe they are making a genuine effort to do so. 35% do not believe their employers provide adequate training or education on sustainability.
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